4 Email Marketing Tips to Boost Engagement and Drive Results

When it comes to your email marketing, focusing on your email engagement is essential for growing your online business. Whether you are a coach, consultant, or online course creator, engaging your audience through email can increase conversions and keep your community excited about what’s to come. But how do you make sure your emails aren’t just opened but also read and acted upon?

Many online business owners struggle with low open and click-through rates. You might spend hours crafting an email only to find that it didn’t perform as expected. The truth is, boosting email engagement isn’t just about writing good content or sending more emails; it’s about making sure people see and interact with your emails.

In this blog, we’ll explore 4 simple tips to help you improve your open & click through rates. We’ll talk about crafting compelling subject lines, personalizing your emails, using engaging content, and optimizing send times and frequency. Ready to transform your email marketing and captivate your audience? Let’s get started.

P.S. Don’t have the time to analyze & optimize your email marketing? We’re here to help! Book a consultation today, and let’s create & implement an email marketing system that boosts engagement & saves you time. 

Craft Compelling Subject Lines & Preview Text

The subject line is the first thing your subscribers see, and it determines whether they open your email. If you have a low open rate, doubling down on your subject lines & preview texts is where you will want to focus. 

To create attention-grabbing subject lines, these are things to keep in mind:

1. Keep It Short and Sweet: Aim for subject lines that are 5-7 words long. This makes sure your message isn’t cut off, especially on mobile devices.
2. Change Sender Name: Having your name or your business name in the “From” section of your email can help boost open rates through familiarity.
3. Create Some Urgency: Phrases like “limited time” or “act now” can push the reader to open the email quickly.
4. Personalize It: Including the recipient’s name can make the email feel more personal, increasing the likelihood of it being opened.
5. Optimize Preview Text: Make sure you preview text (what they see right after the subject line) compliments & enhances the subject line.

Some examples of subject lines & preview text can be:

• Struggling to Find Time for Business Growth? We’ve Got a Solution!
• {First Name}, Here’s How You Can Simplify Your Business Systems
• Ready to Let Your Business Work for You? It’s time to stop doing it all by yourself. Here’s how we can help you streamline and grow.

I would recommend performing A/B tests of your subject lines to see what your audience responds to. This will give you solid data making it easier for you to create content your audience wants to see. Have patience as you will always be improving as you and your business grows.

Personalize Your Emails for Better Connection

This can be as simple as adding a short code that auto populates their name, however nowadays people want more. They want to feel like they can see themselves in your content & stories. 

When your emails feel personalized, your audience is more likely to engage with your content. This is how you can get the response of “It’s like you’re reading my mind right now” or “I feel like you’re speaking directly to me.”

Here are some simple ways to personalizing your email marketing:

1. Segment Your List: Group your subscribers based on their interests, purchase history, or engagement levels. This allows you to send more targeted content.
2. Use Personalized Greetings: Use something like “Hi Sara” or “Hey there Katie” when starting your emails. This sets a friendly tone as if you are speaking to a friend.
3. Share Stories in Your Emails: By weaving your stories, client experiences, etc into your content it improves relatability, which is what people want.
4. Incorporate Automations: Have sequence in place for when someone joins your email list, downloads an opt-in, or purchases from you. This can keep people engaged & without you having to do anything.
5. Utilize Analytics: Review your emails each month to see what content your audience liked most. This will inform you of what to create or repurpose in the future.

By personalizing your marketing, you can humanize your whole business. Not only will this   lead to higher open rates, better click-through rates, and overall better performance for your email campaigns. But also, will make your business stand out from your competition.

You might like this too: 5 Easy Set & Forget It Email Automations to Save You Time

Use Engaging Content and Visuals

Getting your audience to open your emails is only half the battle. The next thing you want to focus on is keeping your audience engaged. This is how you can increase conversions and your overall click through rate.

Here are a few tips to make your emails stand out:

1. Direct and Clear Content: People want short & sweet emails not novels. Focus on using bullets, steps, etc to streamline your emails.
2. Strong Calls to Action: Have your CTAs throughout your emails so your offer is always top of mind. Avoid CTAs like “Join Here” instead of “I want to save time, Sara” as it calls out a pain point & is personalized.
3. Add in Photos/Videos: This can help break up text, however too many can prevent people from opening your emails. I recommend 1-2 photos & 1 video max per email
4. Relevant and Valuable Information: Make sure your email content is relevant to your audience’s pain points and offers solutions that matter to them. 

An easy way to make your emails is to repurpose content that you share on social media. You’ll want to add more context and highlight how you can solve their fears & pains. They are already solution aware at this stage. Your emails can help them see the transformation and value you can bring leading them to becoming a client.

Optimize Send Times and Frequency

There is so much back and forth about timing & frequency of emails. The key to finding the best time and frequency is to be consistent with your marketing. It is an opportunity for your audience to get used to you being in their inbox. While also allowing you to see what is or isn’t working.

Here are some tips to help you optimize send times and frequency:

1. Test Different Times: Experiment with different days of the week and times of day to see when your audience is most likely to open and engage with your emails. Some audiences might prefer morning emails, while others might engage more in the evening.
2. No Spamming: Sending too many emails can lead to subscriber fatigue and increased unsubscribe rates. Aim to find a balance where you are consistently showing up & staying top-of-mind.
3. Consistency Is Key: Once you find the best times, stick to a consistent schedule. Your subscribers will come to expect your emails, which can increase overall engagement.
4. Segment for Timing: Different segments of your audience may respond better to different send times. It might be worth segmenting your list based on engagement.

Optimizing when and how often you send emails can help ensure that your messages reach your audience when they are most likely to be looking forward to reading your email.

Final Thoughts

Improving email engagement is a multilayered process that involves more than just hitting the send button. It is about continuously trying new things to see what is or isn’t working. This goes for both and your audience. Each of these tips you can come back to as your business grows. What your business needs now may not be true in the future.

By taking the time to create an email marketing strategy that you and your audience will love is key to having a business that supports the life you want to live. If you’re ready to have a business that works for you, beyond just your email marketing, book a consultation to learn how we can optimize your business for success & peace of mind.

P.S. If this blog was too long to read, here is the gist:

• Keep your subject lines short & sweet 
• Ensure your preview text highlights or compliments your subject line.
• Ensure your subject lines & content is personalized to your audience.
• Focus on solving their fears & pains in each email.
• Review your analytics every month.
• Be consistent & keep testing as what your business needs to know may change in the future.
• Book a free consultation if you’d like support in creating a system for your email marketing that suits your lifestyle & ensures your business’s success.